I love coffee and I’m committed to making a difference, and to creating a better world. So it seems obvious to combine these passions. I asked myself this question… ‘How can I use my love of coffee, maybe even my addiction, to make a difference?’
As a conscious consumer
I recognize that in every purchase I make I’m supporting not only a business, but a long series of businesses. I am supporting their values, beliefs and behaviors
. Without my financial support they would not have a business. I get to decide which business models succeed, and which fail. Of course I can’t do this alone, but that doesn’t change how I decide to make, or from who I purchase.